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Small details.
Serious craft.

Krumb is a Serbia-based creative studio for food and CPG brands, focused on video, product photography, food websites, and social campaigns with category-specific craft.

Trusted By

Food brands we've edited, designed, and built for.

Years of work across the US and Asia, covering video, product photography, branded content, and web for brands people actually buy.

  • Lee Kum Kee
  • SPAM
  • Beyond Meat
  • Hormel Foods
  • Nongshim
  • SZND
  • SlimFast
  • Trident Seafoods
Recipe videosSocial editsComfort-food hooks

SPAM

Recipe videos for SPAM built around playful comfort-food ideas, quick transformations, and close-up appetite moments that make the product feel instantly craveable.

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Recipe videosTikTok editsSauce-first hooks

Lee Kum Kee

TikTok-first recipe videos for Lee Kum Kee, edited for fast hooks, sauce-forward appetite, and repeatable formats that are pulling in millions of views.

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Branded contentRecipe cutsSocial launch

SZND

Branded recipe content for seasoning-led meals, paced around bold flavor cues and quick transformations that give every dish a real shot at going viral.

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Recipe videosVertical editsSocial content

Sun Tropics

Eye-pleasing recipe videos shaped for vertical screens: bright ingredients, clean motion, and enough appetite detail to make the product feel easy to crave.

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Homepage videoSocial cutsProduct clarity

SlimFast

Homepage video and social-ready food content for a nutrition brand that needs speed, appetite, and product clarity in the same frame.

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Short-form recipesNoodle contentMarket-ready edits

Nongshim

Short-form recipe content for one of Asia's biggest noodle brands. Built to read across markets, from Seoul to Los Angeles to the scroll in between.

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Sizzle videoLaunch contentFlavor cues

Weber Sauces

BOLD Edition sizzle content for Fiery Chicken, built around crushed red pepper heat, grill-ready energy, and fast appetite cues that make the flavor hit before the first bite.

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Recipe videosSeafood contentSocial cutdowns

Trident Seafoods

Branded seafood recipe videos built around crisp texture, clean plating, and product-first moments that can turn a weeknight dinner idea into a viral scroll-stopper.

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Social videoCoffee ritualProduct story

Don Francisco's Coffee

Social video for a family-crafted coffee brand with roots in Cuba and a Los Angeles roastery, balancing cafe-quality ritual, roast detail, and everyday shelf appeal.

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Services

Three services. One standard.

Built around food. Pick what you need. Mix when it helps.

Video & Photo

Recipe videos, reels, branded content, product-launch spots, and product photography. Built with an eye for appetite, clarity, and the details that make people stop scrolling.

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NOIR energy drink e-commerce website preview

Website design & development

Custom websites built for how food actually sells. SEO Strategy, copywriting, design, and development in Webflow, WordPress, Shopify, or the platform that fits.

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Social media marketing

Campaign-minded social media marketing for food brands: content planning, recipe and reel production, captions, posting support, and monthly review.

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Questions

Straight answers before the brief.

What does Krumb do?

Krumb edits food videos, designs websites, and produces social content for food and CPG brands that need polished creative without a large agency layer.

Who is Krumb best for?

Food brands, packaged goods companies, restaurant groups, and recipe-led businesses with a clear product and a need for steady creative output.

Can one project combine video, web, and social?

Yes. Many briefs work better when the same product story carries across a recipe video, a landing page, and social assets.

Where does Krumb work?

Krumb is based in Serbia and works with food brands internationally, including teams in Europe, the United States, the United Kingdom, and Asia.

Food production detail from Krumb studio work

Studio experience

Over 2000 recipe videos edited for food brands across the US and Asia. Krumb is the studio built from that food-specific production work.

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Krumb studio food content workspace

Food, specifically

Generalist agencies are fine at most things and exceptional at none. For food, that gap shows. Krumb is a specialist studio, and food is the only thing we do.

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Krumb team workflow and food creative planning

How we work

Small team, direct communication, no account-manager layer. Fixed-scope projects or monthly retainers, whichever fits the work. Deadlines treated like they matter.

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Working on something good?

Tell us about it. Every brief is read personally. Expect a reply within two working days.

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